Dearest Kellogg’s corporation,

Before I get into the reason I’m writing to you today, I just want to say good job with the products! I do so love a good Kellogg’s brand breakfast product in the morning, you’ve never let me down before. That is why it is with a heavy heart that I write to you today.

I recently purchased a box of Rice Krispies without paying proper attention to the label. Entirely my fault I know, but imagine my surprise when I opened the package and found a mix of pink and green pellets mixed in with the expected contents. I had unwittingly bought the ‘festive’ holiday version of your cereal.

This is possibly just a psychosomatic effect, but I could swear they taste different from the standard unpainted variety. The most alarming part of the whole experience however was not the taste, it was the number of very dark green, nearly black rice pellets that bear a striking semblance to rodent droppings. Rodent droppings (simulated or real) are not an element I desire to find in my breakfast cereal.

The overall affect is entirely off-putting and not up to the high standards that I’ve come to expect from the Kellogg’s corporation. I don’t think I would be out of place here to suggest a label redesign to protect other consumers from similar disappointment and have mocked up the following as one possible option:

Holiday Rice Krispies as they should be labeled

I strongly believe that this simple modification to your current package design would help prevent others from suffering the nasty shock of discovering a large percentage of their breakfast cereal has been painted bright colors. The holiday season can be an emotional time, fraught with disappointment. With this one small act the Kellogg’s corporation could prevent at least a small part of this disappointment.

Thank you for your time,
Nathaniel Akin